1. Developing a Clear Video Concept and Message:

• Understanding the Weekly Diary Format:
  • Remember, you’ll be submitting weekly videos, so each one should have a clear focus.
  • Think of each video as a chapter in your case study story.
  • Keep in mind that the videos are meant to show progress.
• Defining Your Message:
  • For each video, decide what key message you want to convey.
  • For example, in a video that focuses on the treatment demo, your message might be, “This treatment is effective for reducing inflammation.”
  • For a video that focuses on an ingredient, the message could be “These ingredients work together to brighten hyperpigmentation”
• Aligning with TSG Requirements:
  • Ensure your video concepts directly address the TSG guidelines (model introduction, treatment demonstrations, ingredient/modality discussions, open topics, and case study summary).
  • Make sure that your first and last video include both you and your model.

2. Creating a Storyboard to Outline the Video Sequence:

• Visual Planning:
  • A storyboard is a visual representation of your video, showing the sequence of shots and scenes.
  • Use a simple template with boxes representing each shot.
  • Sketch out or describe what will be shown in each shot.
• Structuring Your Content:
  • For each video, outline the key points you want to cover.
  • Decide on the order of segments (e.g., introduction, demonstration, explanation, conclusion).
  • Keep in mind the two minute time limit.
• Ensuring Logical Flow:
  • A storyboard helps you ensure that your video has a logical flow and transitions smoothly between segments.
  • This will help your viewer understand the process you are going through.
• Example Storyboard Elements:
  • Video 1 (Model Introduction):
    • Shot 1: You and Model introducing yourselves.
    • Shot 2: Close-up of Model’s skin condition.
    • Shot 3: You discussing the skin condition.
  • Video 2 (Treatment Demonstration):
    • Shot 1: You explaining the treatment.
    • Shot 2: Close-up of the treatment being performed.
    • Shot 3: Model’s reaction and feedback.

3. Identifying Key Visuals and Talking Points:

• Visual Elements:
  • Determine the key visuals that will best illustrate your message (e.g., close-ups of treatments, product application, model’s skin progress).
  • Think about what visuals will keep the viewer engaged.
• Talking Points:
  • List the key talking points you want to cover in each video.
  • Organize your talking points in a logical sequence.
  • Remember to keep explanations brief and to the point.
• Scripting (Optional):
  • While not mandatory, you may choose to write a script to ensure you cover all essential points.
  • Practice your script to deliver your message naturally and confidently.

4. Understanding the TSG Video Rules:

• Time Limit:
  • Strictly adhere to the two-minute time limit for each video.
  • Practice timing your videos to ensure you stay within the limit.
• Submission Requirements:
  • Familiarize yourself with the TSG video submission guidelines (Dropbox, WeTransfer, Google Drive).
  • Make sure you understand that TSG is not responsible for any issues with the internet or file transfer.
• Content Compliance:
  • Ensure your video content aligns with the TSG Skincare competition guidelines.
  • Double check that all of the required video content is included.

By thoroughly planning and storyboarding your videos, you’ll be well-prepared to create compelling and compliant submissions for the TSG Skincare competition.